Vladyslav Lavreniuk

Scaled and optimized multi-channel paid media campaigns across Meta Ads, Google Ads (Performance Max, Search, Shopping), and Microsoft Ads for a global e-commerce brand. Consistently achieved and maintained a ROAS of 3.0+ across Tier-1 markets (US, Canada, Europe) and the GCC region (UAE, Saudi Arabia). Performed comprehensive traffic, attribution, and conversion analysis using Triple Whale, GA4, and Microsoft Clarity to identify growth opportunities and improve campaign performance. Leveraged AI tools (ChatGPT, Abacus.ai, Creatify) and worked closely with designers to develop high-performing advertising creatives and promotional materials.

Providing performance marketing services and consulting for clients across E-commerce, Local Business, Lead Generation, B2B, and iGaming industries.

Managed and scaled Google Ads campaigns for hundreds of concurrent events across Concert.ua and affiliated ticketing platforms. Successfully maintained an Advertising Cost of Sales (ACoS) below 10%, consistently meeting commercial KPIs despite intense market competition and limited event promotion windows. Leveraged large-scale performance and sales datasets to optimize bidding strategies, budget allocation, and campaign profitability.

Designed and implemented data-driven performance marketing strategies across Google Ads and Facebook Ads for clients in the B2B, E-commerce, and Services industries. Performed comprehensive account audits, reduced customer acquisition costs (CPL/CPA), and established end-to-end tracking and reporting systems using GTM, Google Analytics, and Looker Studio. Collaborated with developers and designers by defining technical requirements and marketing specifications for landing pages, tracking implementations, and conversion optimization initiatives. Acted as a subject-matter expert for project managers and junior specialists, providing strategic recommendations on campaign management, analytics, and performance improvement.

Early-career PPC role focused on client acquisition, website creation via Tilda, basic SEO optimization, and Google Ads Search campaign management.